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Mexico: Ecobodegas

Economic, social  development & support

Mexico: Ecobodegas

  • Status


  • Location Mexico - Mexico City & Metropolitan Area

Organic farming is common in the region but smallholder farmers suffer from rudimentary practices, small volumes & many intermediaries, while retail shops sell ultra-processed unhealthy food (Sodas & snacks).

The project consists of a training program that makes healthy food accessible by connecting directly farmers & shopkeepers.

Key activities:

  • Value chain analysis (Interviews, field research with producers/shop owners/consumers)
  • Benchmark (Competition mapping, pricing hypothesis, logistics)
  • Go to market strategy (Pilot zones, partnerships) 4/ Commercialization & distribution
  • Capacity building (Product diversification, quality certification, packaging improvement, e-learning platform & social networks)
  • Technology building (Invoicing system, WhatsApp to manage orders).

NGO: FUNDES Catalyst

  • Promoter

    Paola-Larissa Hidalgo-Amezola - Site Supplier Quality Manager, Mexico-City

  • Initiate date • Duration

    06.09.2022 • 12 months